Neal Heard


Dave Hewitson has tracked down Neal Heard to enquire about his passionate quest of hunting down deadstock trainers in the early 90s. A quest which saw him turn it into the perfect profession and take him on a journey across the world.

Neal Heard's Trainers Book

D.H.
Lets start with the trainer obsession, when and how did this come about?

N.H.

To be honest I never see myself as obsessed, I was like most other lads back in the early 80's. I became a Casual like lots of us did. I certainly was not a leader in any sense back then, so it was the boys of your book and then their 'copycat' brethren in Newport, who I then took the lead from. I can't say when it started but I remember firstly having Puma G Vilas and adidas ZX250 (not the 500 as I liked the lighter Nylon) and I left them in a box in the front room (when not wearing them) so I could look at them in between watching TV, and I remember my dad thinking I was mad!! So it was around here that I started to love trainers. But I can't stress enough how much most people from that era loved their trainers, lots more than me, and I mean that in a good way.

D.H.

You turned collecting and hunting down deadstock into a fine art, didn’t you?
When did you start travelling abroad looking for trainers?

N.H.

The best way to describe our deadstock hunting was that it was done as a profession. I don't mean that we did not love trainers or that I did not think it was the best job in the world, but I mean, we literally looked for them full time and that’s what paid the bills. Again, in all honesty, I was semi late into this too. My good friend Fraser Moss (who started You Must Create) had worked in one of Newport's independent sports shops (Edwards Sports) before he left for London, to work in Vivian Westwoods Shop on the Kings Road, at the age of 17. Frase was certainly no footy boy but appreciated the Casual look and he loved his trainers.

Anyway, around about 90/91 he realised that Trainers were becoming like Vintage 501's, as in, that they were collectable (especially to the Japanese) and he started to come back to Wales with two other good friends Idris and Chris who were all running a label called Professor Head back then. They knew there were stacks of little sports shops in Wales which should have lots of deadstock which the owner had no idea that other people would want. So they started coming home and emptying the basements and stock rooms of these shops and then either sold them to Japan or to Duffer st George (who were mainly into buying shell toes back then).

This became so successful that they and the duffer owners (Eddie and Marco) went to the states searching for deadstock and selling it on. Anyway, Frase knew that being an old footy boy, that I loved my trainers and he new that me and my best mate Griffo had made the odd foray looking for them ourselves, but mainly in a 'amateur way', as in we wanted to find the old models which were not around at that time. So I started hooking up with the PH boys on each trip and I can safely say, I will never have a better job.

I had always wanted to be an archaeologist and this pastime combined a few thrills in one go. Firstly travelling around with your mates having a laugh, secondly the big thing was persuading the shop owner to let you in his stock room without raising his suspicions that you were dying to get at the stock and thirdly, the best of all was the first time you walked into the rooms and saw the boxes. That was such a rush, to me it was like Howard Carter and King Tuts cave!! Amongst smelly damp rooms and piles of crap, sat old Adi boxes or Nikes, Pumas etc etc and after a while you could tell by the box what was in the room and it was just the best feeling.

Anyway, it went so well, someone actually paid for us to go to America on a finding mission in 1994 I think (this was actually Jimmy who later became co-founder of YMC, that’s how it started) . That's how serious it got, it was like any other investment, it's useful to know that Nike Air Jordans could be bought for £10 or less at the time and were selling for £300 to the Japanese. We had an account with UPS, and we would literally just raid the stock rooms and box them all up on a pallet and then phone UPS and ship them straight to Japan. It was mad. We were staying in top class Hotels and had a hired convertible Mustang, it was all like a dream.

We started in Toronto and worked over to Boston. The best over there was a little shop outside Boston, in a town called, Worcester Massachusetts, called Charlies Sports (a friend went recently and said Charlie had died), this guy was like out of Top Cat, he loved us and called us The Beatles, he had photos of him and Mohammed Ali and Babe Ruth on the wall, it was all so like a story it was unbelievable. Also a place called 20th Century Sports. But you would not have got these names out of us back then, not even for 50k, it was wanted information.

D.H.
Were they for yourself or mainly to sell on and make money out of?

N.H.
As you can see, it was both, I could combine business with pleasure!!! But a massive bonus was that within reason we were allowed to keep what we wanted and that's how my collecting started, but again it didn't start like, oh I want to collect, I could just get my hands on superb trainers so I did. Luckily, the japs were mainly into Nikes, especially Jordans, or Shell Toes, anything States related really, so all the old classics from the footy days could be ferreted away easily into my possession, and there were stacks!

D.H.

Where did you go and what were you buying? Where was the best place you went?

N.H.
We went all over the UK, Eire, France, Germany, Greece the USA and even Australia. The states was easily the best for numbers/business results, as I said, they had lots of Nike and thats what got the money. On a personal level, the UK was the best as it had more of the Trainers that I was into, so Forest Hill, Stan Smith, Trimm Trabb, Zx'z (not many) lots of the city series, you name it, it was around. Wales was great (Ron Jones sports of Maesteg, Castle Sports in Merthyr, Bolwells in Blackwood) but we also used to go up to the Sports Shoe Warehouse in Bradford, a small shop in Wigan was an Aladdin’s cave, a great little shop in Bournemouth and another in Wallasey called Showman I think. The best find in the UK was a shop called Hales Sports in Wimbledon. This had it all, an old Brother and sister operation, tennis rackets and bowls in the window, still selling Daley Thompson Vests 10 years too late. We empties it, it had boxed in all sizes, and all colours of trainers but also stuff like Adidas Superstar Tracksuits, full kits of Admiral football kits like Crystal Palace, Coventry and Derby etc, it was amazing. and we got so many good trainers from there it was amazing.

D.H.

What were you best finds? Cheapest/Dearest?

N.H.

Hard to say really as so many. You have to remember that at the time re-issuing wasn't even dreamt of. We used to contact the brands and tell them the whole scene and beg them to re-issue certain models and they just did not want to know. It's amazing to remember this only 15 odd years later. So my best were the shoes listed above, all the old terrace classics. I never found a pair of ZX250 though!! The rarest were some original Nike Oregon I think, which were samples, from 1972/73 with hand written labels on them, probably handled by Phil Knight or his 1st salesman Steve Prefontiane. For cheapness, I was spoilt, we usually got the shoes for £5-10!!

D.H.

Before you started travelling, where d’ya get yer trainees from?

N.H.

I stopped buying trainers in 1987 I think, when I thought the whole football scene had died and it was time to move on, also trainers became shite. Before that, I bought them near home, places like Edwards in Newport or the best in South Wales was strangely up the Valleys in a small town called Blackwood and this was called Bolwells. Strangely, I ended up emptying Bolwells of all its old stock as recently as 2001 with Griffo and he still had a huge Adidas Trefoil sign outside (which was later thrown in a skip to my chagrin). Anyway, I had a chat with Mr Bolwell all these years later and asked him how he always had the best stock and he explained he knew the reps well so they kept the shoes no one else in South Wales could get and saved them for him. That's what was so good about the whole deadstock thing, it had such a rich tapestry of people and tales in it. As it came to an end, it was like a new era of social history. In 15 years, most towns lost all of their independent stores and in came the chains.

D.H.

How many do you have now and are you still on the look out for your own collection?

N.H.

I only have about 30 pairs now, since all the re-issuing came along I kind of lost interest in the whole thing.

D.H.

What’s your favourite?

N.H.

Hard call, ZX250 probably only as they were like my 1st love, and you never forget that!

D.H.

D’ya think ebay and the re-issuing of all the old styles has killed off a large proportion of the market for vintage trainers? Is it worth travelling anymore?

N.H.

God yes, you could still travel for interests and fun's sake to Poland or Yuogslavia for the old adidas factories but so much has been plundered, and the time I got out was when the re-issues were worth more than the originals!!

D.H.

Nowadays White Riot is your main priority, where did the name come from? Clash fan.?

N.H.

I am not at all into the Clash really, neither is my Partner Dan Moss (Fraser of YMC’s younger brother), but when we both decided to have a go at a label together we were kind of stuck for a name. Anyway, the meaning behind the name can be mis-construed as controversial to those who are p.c or don’t know us. When I decided to actually move to London in 2000 I became annoyed by how much the appraisal of fashion and youth culture in this country had been stitched up by a middle/upper class elite. The saying ‘History is written by the Victors’ sprang to mind, even though this was no war. It seemed the whole media who basically did not and still does not really want to know of the movements of the British working class and particularly to my mind, the white working class. They give plenty of kudos to movements initiated by Black kids but anything else is construed as Chav like or crap. Hence how those in the media call Trainers Sneakers. Its always the same sort of person who loved the states or hip hop even though they are from Staines or Slough. It’s like you would be lead to believe that the 1980’s was all about Buffalo style or we were all aping 80’s New York Hip Hop. But where I lived and all over the country we did not even know what it was, everyone was doing the Casual thing. But finding reference to it is nigh on impossible. Anyway, I grew sick of it quickly and really White Riot was meant to some up my anger about that, not in a racist way but in an anti-elitist anti trustafarian Guardian reader way.

Neal is the author of the aestheticly produced 'Trainers' book or 'Sneakers' as it is known in other parts of the world. A must for anyone remotely interested in the core of our culture. Available at all good book shops. He is also co-founder of the 'White Riot' label, designing football related t-shirts, available from his own website www.theterraces.co.uk or selected retailers throughout the land.


Peter Hooton


In the early 80’s on Merseyside as a Casual culture was evolving, a new magazine hit the terraces. It fitted in perfectly with the times and gained cult status. It would be a fore runner and inspiration to many other publications in the following years. ‘THE END’ was the brainchild of Peter Hooton. Before finding fame with The Farm, lifelong Liverpool supporter Peter needed a vehicle for his witty observational thoughts. Using Phil Jones mod fanzine ‘Time for Action’ as a creative stimulus, the two joined forces and with the help of Mick Potter produced what is now part of 80’s Casuals culture. Dave Hewitson interviewed Peter for the website.

The End Magazine

D.H.

Peter, tell us how the idea for ‘THE END’ came about?

P.H.

The original idea for ‘THE END’ was to reflect Liverpool. I didn’t have a clue about doing magazines, so there was a mate of mine called Phil Jones who used to do a mod fanzine called ‘Time for Action’, so because he done this magazine I thought he was a genius. He had done 3 issues and I read it and thought it was good, plus another music mag was the ‘Merseysound’ Fanzine which was sold in Probe [Liverpool record store] and basically I thought we could do something and I always wanted it to be satirical. A year or two earlier I did a best man’s speech with loads of observations on Liverpool life and I got told to write these things down. Anyway a few years later after seeing Phil Jones’ fanzine I remembered this crackpot idea.

D.H.

Was the idea for a music mag then?

P.H.

The first issue was dominated by music. It was always my intention to get across to the lumpen proletariat of the city, which was a deliberate act, so the idea was to suck them in by mentioning pubs, clubs and things they may relate to.

We started in Toronto and worked over to Boston. The best over there was a little shop outside Boston, in a town called, Worcester Massachusetts, called Charlies Sports (a friend went recently and said Charlie had died), this guy was like out of Top Cat, he loved us and called us The Beatles, he had photos of him and Mohammed Ali and Babe Ruth on the wall, it was all so like a story it was unbelievable. Also a place called 20th Century Sports. But you would not have got these names out of us back then, not even for 50k, it was wanted information.

D.H.
So is that how the Ins and Outs column came about?

P.H.
The Ins and Outs was a direct result of seeing something in a fashion magazine about what was In and what was Out for the next season, so anything people were wearing in Liverpool that was fashionable at the time went in the Out column and anything not being worn went in the In column. It was a satire at the fashion magazine.

D.H.

Where did the title ‘THE END’ come from?

P.H.
There was a lad who would come into this notorious pub in Liverpool and he’d go ‘That was the end’ ‘this was the end’ everything was the end. It was a popular saying in Liverpool at the time ‘that match was the end’ etc. The way it was said I thought it would make a great title.

D.H.

How was it printed?

P.H.

We went to a place called Victoria Settlement in Everton which was a Youth Opportunities place, Mick Potter’s [fellow writer and salesman] brother was on a YOP Scheme there and he said they had a printing press. So we got it done there for nothing.

D.H.

There’s a story behind the first cover isn’t there?

P.H.

The fella who designed the 1st cover, had experience doing design, committed suicide soon after. That’s what that cover became famous for. He had nothing to do with us, he just worked in there.

D.H.

How many did you intend to print?

P.H.

The 1st run was 500 and it was very difficult, we identified Probe and record stores but I also thought because I was a big Liverpool fan, I wanted to get across to people who go the matches. So we started selling at the matches, I always remember the keenest seller we had was Mick Potter. He helped me sell the 1st one, we stood outside the Anfield road on a cold night and the Bullens road on a cold night. My selling was pathetic but Mick had a different technique which was based on cajoling and threatening people, but also Mick was well known by people at the match, so maybe they thought if he’s associated with it, it would be different from a student fanzine.

D.H.

What was the going rate for the first copy?

P.H.

I think they were 20p but there was a bartering system, so if someone said I’ll give you 15p, we gave them it. Trying to sell the first one was very difficult.

D.H.

From an initial run of 500, you got up to 5000 didn’t you?

P.H.

By number 13 we sold 5000. That had a Billy Butler and Derek Hatton interview, plus the famous tattoo men and wedding days. Over the issues less and less music was involved and more and more observations. People wrote in to buy it after seeing revues in the NME and Sounds. The biggest seller was HMV in Liverpool. It sold a 1000 each issue in a couple of weeks. There was a shop by Lime Street station and he sold 500 in a weekend to all the lads going the away game. So we were like, great, how many more d’ya want? And he said he couldn’t take any more, ‘if anyone finds out I’m selling this I’ll be sued.’ It had things like the Ron Atkinson’s long leather poem, which wasn’t really offensive to anyone but Ron Atkinson. But there was probably a bit of libellous stuff in there. No one is interested until it starts going massive, then you’ve got the ‘Private Eye’ syndrome. You need a lot of money behind you with backers in that case.

D.H.

Tell us about the letters, surely some were made up?

P.H.

Lads started to send in letters. People thought we made the letters up, although I must admit, the ones in the 1st or 2nd issues we may have made up but those letters from the Derby Lunatic Fringe or the Lincoln Transit Elite were not made up they were genuine letters.

D.H.

When did ‘Awaydays’ author Kev Sampson get involved?

P.H.

Kev got involved by issue 10. Phil would do the music side and the introduction. Me and Potter tended to do the stories, and a lad called Tony McClelland, he did a few stories and so did Kevin Sampson.

D.H.

Was it getting harder to write?

P.H.

It got easier actually because the things that were in “the End” you could print today whether it was taxi drivers, coach drivers, bouncers, no mates etc.

D.H.

Sounds like an Arctic Monkeys record.

P.H.

Yes, I’ll pick one issue, crowd behaviour, fun pubs, Joe Wag’s in there, hairdressers, totally useless brothers, Jekyll and Hide, how people change after a few pints. And the cartoons were done by John Potter who’s still an artist now. John does murals all around the world. It got easier to do. But the novelty of picking them up from the printer wore off, then by the later 80’s the Farm became busier. The Farm started about the same time as the End., but the End wasn’t meant to be a vehicle. People like John Peel were into the End before he had heard of the group, and he voted our magazine his favourite magazine along with Viz. We got a letter off Viz saying how come you can sell 5000? A few years later they were selling a million copies and we were selling 3000. But I was a spectacularly unsuccessful businessman in that respect. There was no business plan, but we didn’t really want it to go the way of Viz because we would have to have toned it down and it would go away from it’s original readership. We didn’t want to do that really. D.H.

How did you go about getting the interviews, any tips?

P.H.

What I found hard to understand was how easy it was to get hold of people to interview, whether it was the Undertones or Madness, It was very easy as a fanzine writer to get hold of them, they were so un-protected. I just door-stepped the Clash. Everyone thought I was with Pete Wylie, who was playing with the Clash in Paris for 7 nights and Pete Wylie thought I was with the Clash, so I became the adopted son for the week. Even the tour manager who was from Liverpool, thought I was with one of the others.

D.H.

What brought about the demise of the End?

P.H.

Apathy really. 20 issues was a good number to finish on, we had blown away Merseysound which done 20.

D.H.

What d’ya think about all issues being published in book form?

P.H.

It could be something to look at. There was talk about that when the Farm were the talk of the music mags because the End got mentioned a bit. There was an editorial meeting which I wasn’t at and everyone was arguing. Looking to do it as a bit of nostalgia, then yes possibly, but looking at what Puma and adidas have done with their retro stuff, you think maybe not, no thanks.

D.H.

Cheers for that Pete, one last question though, Where d’ya get yer trainees from?

P.H.

I remember getting a pair of red Puma Menotti when everyone had blue ones [Argentina], but my mate worked in Manchester’s Arndale Centre and they got two pair in for some reason. They resulted in me getting beat up at Tottenham as well because I had them on and everyone knew I couldn’t be a Tottenham fan.



The End ran from 1981 to 1988 and 20 issues were produced in that period. Soon after Peter and the Farm [name taken from rehearing at a farm and not Cantril Farm] went on to have success with a number one album ‘Spartacus’ and numerous top twenty singles. Peter now has a life of leisure, only now and again re-grouping the Farm for the odd concert, with no intention of releasing new material. He runs a kids football team in the Bootle and Litherland Junior Football League and his writing is restricted to one or two articles for the afore-mentioned league. Having done pieces for Goal magazine and early editions of Loaded, which both are no longer, he doesn’t give the website much hope with having his involvement here!


Robert Wade Smith


John Connoly interviewed Robert Wade Smith for a piece in Neil Heard’s ‘Trainers’ book. Robert spoke at length about his love of the ‘Casual’ era that was the formative years of the Wade Smith empire. Here John has condensed the interview for publication on the 80s Casuals website.

Wade Smith Store
In The Beginning.....

Robert Wade Smith started out working for Peter Black’s adidas division on the production line of their bag-making factory in Keighley, Yorkshire. This was part of his management training and after two years hard labour on the shop floor, he was offered the position of controller to 25 adidas concessions in Top Man stores across the U.K. It was during Robert’s tenure as controller that he noticed the city of Liverpool’s desire for the brand with the three stripes. At the time, the biggest selling shoe in Liverpool was Stan Smith. Sales for the shoe in 1979 began at around six pairs per week, then jumped to twenty, then fifty and so on. In the months leading up to Christmas, Top Man in Liverpool sold an astounding 2000 pairs! Another popular item in Liverpool was the adidas ST2 padded kagoule, which between 1979 and 1981 Top Man sold around 20,000. During this three-year period, Top Man Liverpool took £750,000, which accounted for one-third of all adidas concession business in the U.K.

Seeing an obvious growth in the market, Wade Smith was keen to branch out, asking the management to stock a more-varied selection in Liverpool. Unfortunately, adidas were against this. Convinced it was a passing fad, they were worried that if the bubble burst they’d be left with redundant stock. Regardless of the management attitude, Wade Smith managed to convince them to import 500 pairs of adidas Wimbledon, a dual-density PU soled top-of-the-range tennis shoe priced at £29.99 to Liverpool. The first 500 Wimbledon imported were made in Austria and had the adidas name and logo on the middle stripe. Wimbledon shoes made later in Yugoslavia did not. Punters looking to buy Wimbledon were shunning the Yugoslavian-made shoes because of this. Stan Smiths had been priced at £19.99, the giant leap in price and the insistence on detail proved to be the start of a trend where punters wanted rarer and different trainers. To confirm this theory, Wade Smith persuaded adidas to let him have 10 pairs of adidas Forest Hills for his Top Man concession in Liverpool. Another groundbreaking tennis shoe, Forest Hills had been designed in conjunction with NASA and adidas insisted that it only be stocked at top tennis clubs around the UK. Of the 500 pairs imported by adidas, around 493 stayed in a warehouse for nearly a year. Not put off by the £39.99 price tag, Wade Smith managed to sell all his 10 pairs in October 1980. He got the remainder of the stock and they were gone by December! At this point, Wade Smith decided he was getting his own shop but it would take 18 months to get the show on the road.

Getting Started.....

Wade Smith went to see his chairman, Thomas Black, to pitch his idea. Obviously, if adidas U.K. refused to stock him, he would be in trouble. Thomas Black was surprisingly friendly and confided that he himself wished he had started his own business and agreed to supply. Unfortunately, the adidas U.K. management were not happy with Wade Smith going over their head and he was duly frozen out, losing his position as controller and given a representative job. As the months passed by in 1981, Wade Smith was frustrated as he saw over 7000 pairs of the classic German casual footwear Palermo, Korsica and Tenerife sold in Liverpool. The M.D. continually harassed him and each month asked when was his new shop going to open. In July he was made redundant by adidas, effectively semi-fired. This gave him the incentive he needed. Wade Smith travelled to Liverpool and found a back street premises in Slater Street with £1500 a year rent. At this price, he knew that three pair of trainers sold a week would suffice to keep the business going. After fitting the shop out, it was due to open on Monday 1st November. Wade Smith arrived on the Monday to find his new shop had been broken into and thieves had taken 70% of his stock. Having sold not one pair of trainers, the break-in could have finished him. Here was a 21-year-old, in the middle of Liverpool being taught a big lesson about trading in the city. This only made him more determined to succeed, he thought when something like this happens right at the beginning, nothing else could be worse! Wade Smith made £140 in the first week, not great business but just enough to break even. He noticed a steady flow of lads in the shop wearing adidas Trimm Trab. Asking where they got their trainers, the standard answer was always Brussels, which football fans probably travelled via on their way to Ostend.

Wade Smith shut the shop in its second week of business and naively made the journey to Brussels with a few empty suitcases, only to find nothing there! He bought a few pairs of Puma, as they wouldn’t supply him at the time but it was adidas he was really after. Before boarding the ferry at Ostend, Wade Smith walked into a café and bumped into five lads sitting on Head bags with Ellesse ski coats on their backs and Trimm Trab or Grand Slam on their feet. Wade Smith asked if they had any trainers they’d bought on the continent, he’d buy the lot but they seemed uninterested in his proposal. He explained that he’d just opened a shop in Liverpool and they said they might have one or two pair to sell. It wasn’t until the train journey home from Euston that one of the lads finally came down and asked him to take a look. The lads opened their bags and Wade Smith saw pound notes staring back at him. As well as Ellesse and Lacoste clothes, they had Trimm Trab in all different colours, Munchen and Grand Slam trainers. He offered to buy them all however the lads didn’t sell them there and then. The next day, they came to the Slater Street shop, which amazingly had six or seven lads waiting for it open (Wade Smith had posters in the window advertising the fact he’d gone to Brussels for more stock). The lads he’d met on the trip brought two Head bags full of trainers. Wade Smith managed to haggle them down to £16 each and duly bought 25 pairs, mainly Trimm Trab, a few pairs of Munchen and a few pairs of Grand Slam. 10 minutes later, the lads waiting for the shop to open all bought a pair each for £34.99. He’d taken more money in that 10 minutes than he’d taken in the first ten days the shop had been open. For the rest of the day, a steady stream of people headed for the shop to buy trainers. Wade Smith sold 23 of the 25 pairs purchased in the morning. In trading terms, this was to be the most magical day in the shops history and indeed the beginning of the Wade Smith shop.

Boomtown.....

One the back of this success, Wade Smith hired a van and arranged for the remainder of his overdraft to be withdrawn. He drove to London and collected 30,000 deutsche marks in cash. After high-tension journey to Aachen (just outside Cologne), Wade Smith sought to buy as many adidas as possible from the main dealer there. All in all he got 475 pairs and the dealer asked him to comeback in the morning with a banker’s draft. Wade Smith advised the dealer that he wanted to pay now in cash and the dealer was astonished. Never having sold so many trainers for cash in one day, he gave Wade Smith another 5% discount. After a few minor troubles with customs, he eventually got back to Liverpool. Wade Smith made a couple more similar journeys to Germany and in the following seven weeks, he sold £27,000 worth of trainers. This was the very pinnacle of the cult for rare imports in Liverpool. Soon enough, Wade Smith was importing direct from Austria, Germany, France and Ireland. Indeed, this was his most bullish and buccaneering period. Although it is near impossible to repeat the buzz he created in Liverpool all those years ago, to this day the Wade Smith reputation has been built on selling rare and hard-to-find products. The revolutionary attitude in the early 80’s saw Wade Smith create a following in Liverpool that is still going strong today.

Robert Wade Smith finally closed the doors to his store in January 2006. After 23 years trading, an 80’s Casuals institution is no more. Robert may re-surface in another guise but nothing can now bring back what was once the most ground-breaking store in Europe, if not the World.

John Connoly’s addiction with trainers began with the purchase of a pair of TRX in 1979, combine this with a Liverpool up-bringing, and the love affair for ‘trainees’, particulary Adidas, has never waned. John produced the Wade Smith and Liverpool pieces in Neil Heard’s seminal ‘Trainers’ book. He now uses his spare time writing for and producing the monthly ‘swinemagazine’, a fashion, current affairs, music web-site worthy of more than a passing glance. Check out the website at www.swinemagazine.co.uk